What is Alliance Pro?
Alliance Pro is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business. We make it simple to get the information you need to make better product and marketing decisions. We strive to make both installation and reporting as simple as possible.
What can I learn from using Alliance Pro?
Alliance Pro can help your business, regardless if you’re small and growing, or established and looking for more depth in your data. Here are some example questions our customers have answered:
- Which marketing campaigns are bringing the most active customers to your site?
- How are your different landing pages performing? What are their long-term effects?
- Which search terms bring the most revenue for your business?
- How far are users getting in your upgrade or installation process? Which step did they get hung up on…and who are those users?
- How frequently are customers leaving? Who are they?
- What do your converting customers have in common?
- Are people really using your new “killer features”?
How is Alliance Pro different from other analytics solutions?
Other analytics solutions emphasize page views or isolated events. That means they’ll tell you how many times a page was accessed, or how many times an event was performed. But that hardly connects the activity with who your customers are, or how they’re using your site.
On the other hand, Alliance Pro tracks every single time a visitor comes to your website, even prior to their signing up. That is, we can attribute their previously anonymous activity with their customer activity post-signup. This allows you to understand where they came from, what they did, and what ultimately led them to become a customer.
After they’ve become your customer, Alliance Pro continues to keep track of their activity and lets you see how valuable they are to you. You can segment your customers on any properties you can provide us (like plan level, A/B test variations, demographic information, and more) to slice your data and understand usage patterns and assess marketing effectiveness.
Alliance Pro is known for its simple and quick reporting. Once you’re tracking the events you’re interested in, you can combine them in our reports on-the-fly in whatever combination you can think of.
What should I be measuring?
The simplest way to think about it is: what are the most critical steps that your prospective customer takes between landing on your site and you making money?
You can go from tracking high-level funnels (i.e. the steps a person takes from first visit to paying) to getting into the nitty-gritty (i.e. each individual step in your signup process). Here are some common events our customers track: