With all the competition on the market, figuring out how to bring in new customers can be a tricky proposition. That’s when you might want to look into different acquisition channels for converting...

About 37% of video streaming service subscribers in the U.S. discontinued their subscriptions in 2022, a press release from Deloitte reveals. This put streaming video providers under more pressure to...

Churn rate is a metric you should never let fall between the cracks. Without it, you’ll waste valuable department budgets on strategies that fail to retain customers. This applies to everything from...

The journey from capturing a potential customer’s attention to converting them into a loyal advocate is no longer a linear process. It’s an intricate dance known as the customer acquisition funnel...

Americans spent over $210 billion online shopping during this year’s holiday season alone. Every dollar spent online has a story. Still, understanding the customer journey has become increasingly...